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The year 1909 saw an increased use of coupons in the United States especially after C.W. Post embarked on using coupons to sell breakfast cereals to consumers. However, it was in 1930 during the great depression that use of coupons in the United States became a common phenomenon.

Unlike in early years when consumers could only make use of printed coupons, coming of the Internet that made establishment of online stores possible further popularized use of coupons by both manufacturers/retailers and consumers. Commonly referred to as coupon codes or voucher codes, use of online WhiteSmoke discount code has become very popular to a point where regular online shoppers now search for specific coupons that relate to products or services that they wish to buy.

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