Brides against Breast Cancer (BABC) was founded in 1997 as a charity. Since their establishment they have helped out many women to buy affordable pre-owned wedding dress. The money from such business was given to the cancer-related charity. BABC was relaunched in 2016 from Atlanta in the USA with the new ownership, and management and as social enterprise company with the national charity partners. They have got experienced leadership in their new management who are capable of running logistical business and national touring. Most of the SEC give around 10% of the profit & free promotional support to core cause. This is one main reason