This is an online store that provides gemstones, silver beads, glass beads, murano glass pendant and jewelry making tools and wires. The business was established in 2003 and have lakhs of customers from 78 countries worldwide. With the advent of globalisation the world has become a small village where many people with different languages and culture are connected together. This has been possible through internet. Thus, online store has an advantage of having international customers world-wide. Almost 90% of the consumers are from Canada and United States. They have customer oriented business model and hence take care of the changing needs of customer. They adapt themselves to the needs and make sure that the customer receives 100% satisfaction with the service.