The world’s first class sockscription is held by the black socks in varied types. It was originated in 1999. It has launched lots of new models and colours have been added since then, but the simplest interface between man and sock has remained. This then made easy buying socks through online. Samy Liechti a pioneer of e- commerce has originated this black socks the company is conscious of rapidly changing times and also adjusts to them. The recent goal of this site is to bring customer intimacy and digitization together. By now about 40 % of our socks, underwear and shirts are exported to overseas. The site enhances with polo t- shirts, shirts, underwear’s and socks. The company meets high profile customer need that are they provide high quality products and convenience to men. In addition our items are used as over long periods of time so that men don’t have to repeatedly decide what to buy. To orient our business model to the customer requirements we distribute our products directly to end customers and finds out there concerns and needs towards us. The challenge here is to filter and abstract it. We usually collect the data of our clients and clear their doubts to increase customer requirements. This is how we increase our business model.